In a study by psychologists, it was found people value the things they acquire if they’ve had to put some work in to get them.
In other words, we don’t really value things that come to us too easily. And the flip side of this is the things we have worked for, we do tend to value.
This month, let’s look at blogging. I know, old fashioned to some these days and certainly misunderstood, but still, in my mind, in the class of activities we’d rightly call “social media”. Why? Because “blog” is foreshortened from “web log” and a “web log”, unless it’s a voice in the wilderness, is intended to be read and commented upon by the world at large.
Each year, 700 Business owners spend three days at our Entrepreneur Summit featuring Chris Cardell and leading names from the Business World. Here’s a clip from our recent Summit featuring Sir Bob Geldof
I recently got an invitation from Robert De Niro to spend the day on the set of his new movie ‘Little Fockers.’ Needless to say, it was a pretty cool day. Apart from Mr De Niro (known affectionately as ‘Bob’ to his inner circle) it was a star studded cast filming that day, including Ben Stiller, Owen Wilson and Barbra Streisand.
Each year, 700 Business owners spend three days at our Entrepreneur Summit featuring Chris Cardell and leading names from the Business World. Here’s a clip from our recent Summit featuring Simon Woodroffe.
If you’re familiar with marketing you’ll know that testing is a vital part of all effective marketing.
But the most successful marketers understand that marketing doesn’t just involve testing – marketing is testing.