SUMMER ICONS
Keep your cool as the evenings grow balmy in our sophisticated collection of contemporary classics.
PERFECT MATCH
No summer wardrobe is complete without stylish, breathable linen and our shirts, trousers and tees are ideal for the sunny cruise or weekend away.
CASHMERE EXPERTS
Cashmere is at the heart of what we do, and our unrivalled Premium A Grade yarn from inner Mongolia has been spun into delicate scarves and soft lightweight cover ups, perfect for cooler evenings.
THE EVE APPEAL
Pure Collection is a proud supporter of the Eve Appeal. Join us in helping break down the taboos around gynaecological cancers.
NEW NAUTICAL
Capture the essence of summer in beautiful blended linen. Blue and white hues create a soothing contrast evocative of sun drenches days
We’d love to see how you’re styling our premium pieces. Use #MyPureStyle and tag us @purecollection.